In 2015, a visionary duo, Patrick Halbert, an entrepreneur and restaurateur, and Rocco Milano, a bartender, embarked on a journey that would revolutionize the ready-to-drink (RTD) cocktail industry. They began in a garage, experimenting with spirits and dreaming big. Their goal was simple yet ambitious: to create premium-quality cocktails with all-natural ingredients that could be enjoyed anywhere. This was the genesis of On The Rocks Cocktails (OTR).
The spirits market is evolving rapidly, with a significant shift towards premium products and innovative packaging solutions. This evolution presents a unique opportunity for retailers and manufacturers to capitalize on emerging trends, particularly in the realm of small shot bottles and cross-selling with novel products like
BoozyCardz.
In 2015, a visionary duo, Patrick Halbert, an entrepreneur and restaurateur, and Rocco Milano, a bartender, embarked on a journey that would revolutionize the ready-to-drink (RTD) cocktail industry. They began in a garage, experimenting with spirits and dreaming big. Their goal was simple yet ambitious: to create premium-quality cocktails with all-natural ingredients that could be enjoyed anywhere. This was the genesis of On The Rocks Cocktails (OTR).
The spirits market is evolving rapidly, with a significant shift towards premium products and innovative packaging solutions. This evolution presents a unique opportunity for retailers and manufacturers to capitalize on emerging trends, particularly in the realm of small shot bottles and cross-selling with novel products like BoozyCardz.
